Growth, Success Stories and Applications of M-Commerce

Kavishankar Panchtilak Wednesday, September 08, 2021

Analysts say that early commercialization of 3G services will provide new opportunities for M-commerce in developed markets. Handset makers such as Nokia, Ericsson, Motorola and Qualcomm are working with carriers such as AT&T to quickly take advantage of the potential markets of m-commerce and rapidly develop WAP-enabled smartphones and ways to access them. are doing. 


Using bluetooth technology, smart phones provide fax, e-mail and other capabilities together in a single device so that mobile commerce is quickly accepted by the mobile workforce.


PDAs and cellular phones have become so popular that many businesses have to communicate with and reach customers using commerce as an effective way. After the technological trends and modernity, Asia, Europe, Canada and US have also started using the initial stage of M-commerce. Japan is as in M commerce being seen as an international leader.


M-commerce originated in 1997 when two mobile phone capable Coca-Cola Wedding Machines were installed in the Helsinki region of Finland. They use SMS text messages to send the payment to the welding machine. The first mobile phone based banking service was started in 1997, this service was started by Merinta bank of Finland using SMS.


The first digital content sales as mobile phone downloads were made possible in 1998 when the first commercially downloadable ringtones were launched in Finland by Radiolinja. Radiolinja is now part of Elisha. 


The two main commercial platforms for M-commerce were launched in 1999 with the introduction of the National M-payment system by smart phone in the Philippines and the launch of the first mobile Internet platform by NTT DoCoMo in Japan. I-Mode revenue


The mobile internet platform launched by NITT DoCoMo is called I-Mode. syahrini also offers deals where NTT DoCoMo refunds to the owner. Only 9 percent of the content is paid for 91% of the content Mobile commerce services quickly with the introduction of mobile parking by Norway in early 2000, mobile ticket offers for trains by Austria and mobile purchase of airline tickets by Japan was being promoted. 


The first conference dedicated to mobile commerce was held in London in July 2001 and the first book commerce related to M-is a book called M-Profiles by Tomi Ahonen which was published in 2002. The first university short course related to M-commerce 2003 at Oxford With lectures by Tom Ahonen and Steve Jones was held in University.


Growth-Success-Stories-and-Applications-of-M-Commerce

 


Applications of M-Commerce 


In this busy and mobile world, there are many when everyone wants to work while on the go. Some of its applications are given below.


Mobile Ticketing 


Tickets can be sent to mobile phones using various technologies. The user may then be able to access his/her ticket directly by presenting his/her mobile at the relevant location. Tickets can be booked or even canceled on mobile phones. This can be done with the help of a simple application download orvarious by accessing the WAP portals of travel agents or direct service providers.


Mobile ticketing technology can also be used for distribution of vouchers, coupons and loyalty cards. Vouchers, coupons or loyalty cards are displayed by virtual tokens that are sent to the mobile phone. Presenting one of these tokens from a mobile phone at the time of sale is as beneficial as a customer who has a loyalty card or other paper coupon/voucher. Coupons can also be sent to the customer using location based services when he/she is at a nearby location.


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Mobile delivery enables


following are some of the benefits of mobile message delivery:


1. Economy of scale

2. Effective target marketing

3. Quick and easy delivery

4. Privacy friendly data mining and customer behavior

5. Environment friendly and resource efficient savings 


Content purchase and delivery


include mobile Content purchase and delivery of ringtones, wall papers and selling games for mainly mobile phone technology. The combination of mobile phones, mp3 players and video players in one device will enhance the purchase and delivery of video downloads. If this is raised to the level of 4G, it can also make it possible to purchase movies on mobile devices in a matter of seconds.


Location Based Services 


The location of a mobile phone user is an important information used for mobile commerce transactions. Users of location information allowing services based on location advantage, such as  


1. Local Offers

2. Local calls

3. People Tracking and Monitoring


Information Technology


information to users on the same kind of technology a wide variety of mobile phones Can be delivered the same way delivered to PC. These services cover the following:


1. News Services 

2. Financial Records

3. Stock Data 

4. Sports Results 

5. Traffic Data and Information



Mobile Banking 


Banks and other financial institutions are increasing the use of M-commerce. To allow their customers to access not only account information but also transactions such as purchase of stock through mobile phones and other mobile devices. This service is referred to as Mobile Banking or M-Banking.


Mobile Banking in the world 


This part of mobile commerce is very popular in such countries, where most of the population does not belong to the bank. Countries such as Sudan, Ghana and South Africa use this new type of commerce, which has started with great success in Latin America countries such as Argentina, Brazil, Venezuela and Colombia (now called Mexico). Released in Colombia with Redeban. Mobile commerce has been released in Mexico with Omnilife, Bancomer and a private company. 


Mobile brokerage


The services of the stock market through mobile devices has also become very popular nowadays and is known as mobile brokerage. They allow the customer to timely from anywhere react to market developments in fashion. 


Auction


Mobile reverse auction solutions have gained a lot of popularity in the last three years. The reverse auction bills the customer each time they place a bid. Many mobile PSMS commerce solutions rely on one-time purchases or one-time subscriptions. However, reverse auctions are high return applications as they allow the consumer to transact for a very long period of time.


M-commerce in India 


The trend of M-commerce continues to grow in India and Paymate company is at the forefront of this field. Paymate is based in Mumbai and this company provides a platform for wireless transactions. It is not surprising that India has become a growing hub for M-commerce. India's Telecom Regulatory has released a report that country's 9 million


the number of mobile subscribers has reached 185 million to surpass the online customers. (23 Oct 2007) Ajay Adiseshann, Founder and Managing Director of Paymate said that India is moving from access to services on the Internet to a mobile experience. 


People will experience digital shopping or shopping aspects not on the internet but on mobile and hence business will use mobile phones as the next channel to provide service to their customers.


Paymate launched an ecosystem last year. It took him two years to build it. The eco-system connects banks, retailers and customers using SMS. This service is becoming very popular in India and abroad due to its simplicity and easy-to-use features. 


It works like this: you register for Paymate by sending a message or calling through your bank. Once the bank authenticates your phone number, you are given a Personal Identification (PIN) number, which you can use whenever you make an online payment by phone or over the counter.


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Kavishankar Panchtilak

Posted by: Kavishankar Panchtilak

My Name is Kavishankar Panchtilak, and I am the writer and founder of "Computers Bio" website. I am a resident of Balaghat district of Madhya Pradesh state of India.

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